The Neuroscience of You - How Every Brain is Different and How to Understand Yours by Chantal Prat, Ph.D., is a rollicking adventure into the human brain that shifts the focus away from the “one size fits all” approach to neuroscience that has dominated the field for over a century. By describing how every brain is different, exactly why our quirks are important, and what it means for each of us, Dr. Prat takes the reader on a tour of brain dissimilarities. Using real-world examples, along with take-them-yourself tests and quizzes, she shows you how to identify the strengths and weaknesses of your own brain, while learning what might be going on in the brains of those who are unlike you.
Dr. Prat is a Professor at the University of Washington with appointments in the Departments of Psychology, Neuroscience, and Linguistics, and at the Institute for Learning and Brain Sciences. A cognitive neuroscientist by training, her interdisciplinary research investigates individual differences in cognition, with an emphasis on understanding the ways different brains learn and communicate. Her studies have been profiled in media ranging from Scientific American and Psychology Today to Rolling Stone and Popular Mechanics. Her debut book, The Neuroscience of You has been nominated for the Next Big Idea Club and the Washington State Book Awards.
Edythe London, Ph.D. will join Dr. Prat in conversation. Dr. London is a Distinguished Professor-in-Residence and the Pike Chair of Addiction Studies at the Semel Institute and Department of Psychiatry and Biobehavioral Sciences and the Department of Molecular and Medical Pharmacology at the David Geffen School of Medicine at UCLA. Dr. London's work focuses on neurochemical and circuit-level abnormalities to inform evidence-based treatments for addiction. Bridging psychiatry, pharmacology and neuroscience, her work has provided notable firsts: mapping drug-induced euphoria and drug craving in the human brain, visualizing the cerebral distributions of actions of abused drugs, and developing probes for external brain imaging. Focusing on corticostriatal circuitry, dopamine receptor signaling, and executive functioning, her recent work provides potential therapeutic targets for addiction.