Yalda Uhls, MBA, PhD, is a researcher, author, speaker, and a mom.  A former senior exec at MGM and Sony, Yalda left the movie world to study child development, earning a Ph.D. in Psychology at UCLA. Uhls founded The Center for Scholars & Storytellers, an organization dedicated to bridging the work of child development researchers and youth content creators. Uhls is also an assistant adjunct professor at UCLA where she does research on how media affect the social behavior of tweens and teens and teaches a class on Digital Media and Human Development. She is an advisor for: YouTube Kids and Family; The Bill and Melinda Gates Equitable Future project; Common Sense Media;  and the Jacobs Foundations Learning and Science Exchange.  She is also the author of the parenting book Media Moms & Digital Dads: A Fact not Fear Approach to Parenting in the Digital Age. Research conducted by Dr. Uhls has been featured in Time Magazine, the NY Times, USA Today, NPR and many others, and published in academic journals such as Developmental Psychology and Computers in Human Behavior.